Robert C. Stroh has been named vice president and general manager of Barber Steamship Lines' newly formed West Coast company, it was announced by Robert H. Pouch, president of the New York-based general shipping agent.

As head of Barber Steamship Lines of California Inc., Mr. Stroh will be in charge of the firm's West Coast operations with headquarters in Los Angeles. The San Francisco office will be managed by Herbert A. Magnuson, vice president, and Walter L. Rabenston, vice president, will be in charge of the Los Angeles office.