Robert J. White has been appointed general sales manager of The Cordage Group, division of Columbian Rope Company, Auburn, N.Y. He succeeds Charles W. Loomis, who has retired after 44 years of service.

Mr. White has served in a succession of sales and marketing positions since joining the company in 1955, including territory representative, advertising manager, merchandising manager, and most recently as assistant to the general sales manager.