John Farrell has been named to the position of vice president and general manager of the newly formed Robotic Welding Division of ESAB North America, Incorporated. The new division will handle all sales, service, and application development of ESAB's Robotic Welding Systems using the ASEA IRb6 all-electric robot and ESAB's computerized welding technology and equipment. ASEA is an ESAB associate. Mr. Farrell had been robot marketing manager of ESAB-HEATH. He will be based at the company's North American Headquarters in Fort Collins, Colo.